Basic Difference between TAG and Attribute

I know in my today’s Blog I am just talking about basic term HTML tag and attributes, it sound little bit nostalgic as everyone who is connected to web design, web development and SEO would be aware with basic concepts but to foretell this tag and attribute is to make clear all if an but related of Language.

When I just talk about HTML Tag it relates to HTML elements in Tag could be more briefly explained in simple terminology as simple pre defined code under which web design start describing features of website all height, width, size, color and etc more that a pair of tags (open and close) in which predominated markup language which could be easily readable by browser to give user more leisure and prominent look of your imagination or presentation of your product and services.

Whereas attribute a difficult word to guess by its meaning that how exactly it relates to Tag or your Hyper Text Markup language in more simpler way it could be defined as its is PROPERTY OF Tag that is tag alone cannot generate color and define different variable of your web page it with help of attributes it could define property of your image like bg color,    size (width and height) border, link, Alt name etc they all are attribute of image tag.

Similarly if I start defining basic criteria behind attribute and tag this blog would shorten its length as you have to explain all concepts from A to Z that which tag allow which attribute and which tag datatype .   

Business Website Design – An Investment in Experts and Expertise

As a web design and development company, we get this question volleyed to us more often than not – “What would it cost me to get my business website designed?” While we consider this as a legitimate and pertinent question, we think the real question business owners better ask should be – “What kind of return on investment can I expect once you design/redesign and market my website online?”
Investing in the design, development and marketing of a business website is similar to any other investment for a business – you need to measure the return on your investment (ROI). Building a website really costs next to nothing with free (to almost free) web templates and off the shelf content management systems available to everyone these days. But these ready for use solutions are not even a proper quick fix, let apart an investment of any sorts. This nothingness of the solutions transforms into nothingness of returns.

The end product but about the people who execute those functions

Let me start by an example. In case you need to defend yourself or your business in the court of law, would you be looking for a reputed business lawyer or a just passed out law graduate who has nothing under his belt? Or worse even, could you read some law books or chapters and fight your case yourself? Not possible, correct?
Same holds true with a website that is supposed to propel your business online. This is an investment in a team of highly qualified individuals who

• Understand business, marketing and project management
• Understand online user behavior, interaction metrics and information architecture
• Understand web designing with what attracts people, elements that should be focused on, copy that sells and web analytics that works
• Understand the intricacies of search engine optimization and search engine marketing

Since your business is crucial for your existence, we take things personally and assign a team whose members includes project managers and account directors – trying to understand what you do, what your competition does and how the companies market themselves online. We also have onboard web designers, UI developers and database developers – who work on imparting the look and feel and making sure that the functionality is supreme. Also joining them are search marketers and testers who market your site (SEOs) and look for things like cross browser rendering, forms working properly and database connections that do not output any errors.

Planning it out

Our team which includes the project manager and the account director work closely with you; the client, to make sure we understand you, your perspective, your competitors and your industry. Since we have been in web design development and marketing for more than 5 years now, we very well understand a number of industries. The time during planning is spent on asking questions (through our proprietary planning guides), finding replies collectively and ensuring that this phase ends with a clear strategy document based on your replies and our research and analysis.

Designing after prototyping

Different sites require different types of content and need to emphasize completely different things on the home page and sectional indexes. The website that we design for a service oriented business would be completely different from a website that we design for an ecommerce business. It is critical to design the navigation of the website according to priorities that were uncovered in phase one. This is where information architecture comes into play – a crucial function that can only be handled by a usability expert.
Based upon the priorities and the navigation (the site map) wireframes are designed which are like the skeleton of the website. These wireframes are like drawings or sketches done with a pen – only that these are done using image drawing tools. The wireframes determine the flow through top navigation, sectional navigation, footer navigation and element placement on the home and the most important pages.
Our web designers then add flesh to this skeleton by designing mock ups based upon the wireframes created by our information architects. These two work closely as the web designers are guided by the information architects as to how the outlining of the website has been done. The designers decide on the colors, fonts and other design elements as give the site the actual look and feel. The site is not yet programmed or coded but this “mock up” gives the exact idea of how it should look
These mock ups are then presented to our clients for approval and remarks. All the changes that the client needs can be done to these mock ups. These mock ups are not websites themselves; they just present the look and feel of the site to the client. We begin our coding process only after the client is happy with the look and feel of the website.

Programming and adding back end functionality

Everyone and their dog is supposedly a programmer these days. However, doing it with great skill is the domain of only a few. While you are on the lookout for a business website design company, it is important for you to understand how they code HTML and the overall front end? Analyze a couple of sites and see if they load fast, if they load across all major browsers without any issues, if there are any errors when trying to validate the HTML, how can the look and feel of the website be changed etc.
Also important is to understand the content management angle. Is your web design company offering a content management solution too, using which you can easily update the content like articles, blog posts, news items and product information on your website? No one likes a stale website and to succeed on search engines like Google it is critical to have fresh, relevant and regularly updated content.

Commitment towards quality

A website has hundreds of elements coming together to make your dream turn into a reality. At every step, testers, project managers and account directors need to ensure that all the pieces are fitting together well. The importance of testing during prototyping, wire framing, designing, developing and programming cannot be undermined.
It is a marketing tool
Your website is your sales person who will be up there 24 hours a day, 365 days a week. You cannot let your 20 year old son or nephew choose or train this sales person. It has to be nurtured by seasoned individuals who get it all. While it may not be inexpensive, this professional touch would definitely be highly result oriented.

Tracking QR Codes Using Google Analytics

QR Codes is an easy to use technique to connect the web and the print mediums. QR codes can be placed on print ads & materials, and are scanned via mobile devices and smartphones. The call to action for QR codes can range from ringing a phone, to collecting email addresses to imparting a second-to-none mobile experience for the user. Redirecting mobile users to a landing page or a website that has been done specifically for the mobile users is one of the best call to action that a QR code enabled ad can have.

Why is Tracking Important?

The QR codes can be used in different means and formats like flyers, stickers, newspaper ads or even paper carry bags.  In order to understand what mediums are working the most, you need to track your campaign. Even within a medium if you are using different ad copies, text options or images, tracking of QR codes tell you a lot about which versions performed better over the other ones.
How to Track QR Codes?

Going step by step always helps in designing a fool-proof system and same holds true with tracking of QR codes too.

• Campaign Planning and Structuring: Depending on what parameters need to be tracked (like location/source/medium), it is important to structure a campaign. If your print ads are scheduled to run in two of the leading newspapers in your town, you may be interested in measuring the performance of one against the other. If the content within those two print ads differs on different days, not only would you need to track individual newspapers, but the ad copy too, that varied. Each segment that you need to create should have a different QR code.
  
• Using Google’s URL Builder: Google URL builder ads parameters to your QR code URLs so that they are tracked by Google Analytics. The reports are populated under the “Campaign” sub-tab of the “Traffic Sources” section. Campaign Source and Campaign Medium are two mandatory fields that the Google URL builder tool requires for you to tag the URLs.
  
• Shortening of the URLs: Bit.ly and goo.gl are the two most popularly used URL shortening services on the web which have web analytics of their own. These services are a boon for QR codes as the creative tends to become bigger in size with a longer URL. If you are advertising in a leading daily, space might be a constraint and you want the creative to appear more prominent rather than the QR code itself.
  
• Generating QR Codes: Kaywa and Zxing are probably the most used services for generating QR codes. The URL shortening websites bit.ly and goo.gl also generate the QR codes on their own. Click on the info page link next to the shortened URL output page and you will find your QR code. In goo.gl, just click the “Details” link and you will find the QR code.
  

QR codes, along with Microsoft tags are on a song. These codes are seeing an increased adoption by businesses and a newer way of targeting the smartphone audience who want interactivity anywhere, anytime.

Source :-  http://www.ocularconcepts.us/blc/blog/tracking-qr-codes-using-google-analytics

How Web Design is Evolving for Tablet Users

Apple has again started created waves in the tech sphere with the recent launch of its iPad 2. Devices like iPad which are neither computers nor mobile phones and have a size and shape, screen resolution and screen width between a laptop and a smartphone, are known as “tablets”.

While the iPad or the iPad 2 doesn’t needs an introduction, a thing which makes many website owners curious is – how my web design should accommodate users who are using a tablet like the iPad 2? Wouldn’t the experience be slightly dithered when my website is accessed on a monitor with a lower screen resolution? This reasoning is very true as is the fact that just like the mobile technology; the tablets are transforming web design too. Let us look how website design is involving to work seamlessly on tablets.

“Above the Fold” region

The region visible to website users without scrolling is known as above the fold area on a website. Due to usage of different screens, web designers need to scale back the fold which was once increased due to large screen monitors getting popular. This was the scene a couple of years back. Important information, navigation and content now need to be shrunk in a smaller area because the screen width and depth are decreasing.

Adaptive Design

Most tablets let users browse content vertically as well as horizontally. To appear properly in both these orientations, it is important that a technique called adaptive CSS is used which dynamically changes the margins based on the orientation of viewing.

Flash is No More Flashy

HTML 5 is the preferred replacement option for flash. Apple no longer develops devices that support Flash and proposes HTML 5 as the solution for video and other media embedding. Many websites like CNET have already started moving towards HTML 5 and flash is becoming obsolete with every passing day.

Spread Out Navigation

Just like a mobile phone, going minimalistic is the way with your navigation. Users can make repetitive mistakes while trying to access a particular section because of the proximity of the navigation links. Buttons which are well spaced are in use to avoid touch errors.

General tips and best practices that work well for mobile website design work with tablets too. Clear and legible text with correct font size, simplified navigation schemes and proper button sizes all help while users are at work using a tablet. If you intend to offer a far richer experience to users with native OS applications, here is a link to a list of App design guidelines for tablets.

Tablets are a medium for users to get in touch with you and like every medium, there are technological nuances that dictate what should and should not be done. If proper emphasis is given to all the web design aspects, chances are high that your web design firm will give a satisfying user experience.

Source :-  http://www.ocularconcepts.us/blc/blog/webdesign/how-web-design-is-evolving-for-tablet-users